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What is dwell time?
It’s a question that has been on the minds of SEO experts for years, and yet, there still isn’t a clear answer. Some say it’s all about how long someone spends on your website, others claim it has to do with how often they visit. So what is it really? And more importantly, what can you do to increase dwell time on your website and benefit from it in the world of SEO?
Read on to find out…
What is dwell time?
Dwell time is the amount of time that passes between someone clicking on your website from a search engine results page (SERP), and then returning to the SERP.
How can you increase dwell time on your website?
There are a number of ways you can increase dwell time, but it ultimately comes down to creating quality content that engages your readers and encourages them to stick around. Here are some tips:
• Write compelling headlines: Your headline is often the first thing people will see when they find your article, so make sure it’s catchy and intrigues them enough to want to read more.
• Use engaging images: People are visual creatures, so using images or infographics in your articles can help break up the text and keep people engaged.
• Keep your sentences short: No one wants to read a wall of text, so make sure your sentences are short and to the point.
• Write for your audience: It’s important to know who you’re writing for and what they want to read about. When you write articles that are relevant to their interests, they’re more likely to stick around and read them.
What are the benefits of increasing dwell time?
There are a number of benefits that come with increasing dwell time, including:
• improved SEO: Dwell time is one of the many factors that search engines take into account when ranking websites. So if you can increase it, you’re likely to see a boost in your SEO.
• more traffic: If people are spending more time on your website, that means they’re engaged with your content and are less likely to click away. This can lead to more traffic and even conversions.
• better brand awareness: The longer people stay on your website, the more likely they are to remember your brand. And if they have a positive experience, they’re likely to tell others about it, which can help increase brand awareness.
Conclusion
Dwell time is an important factor in SEO, but it’s not the only one. You also need to make sure you have quality content, a good website design, and a strong backlink profile. But if you can increase dwell time, you’re likely to see a boost in your SEO and overall traffic. So focus on creating quality content and making your website as engaging as possible.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).