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What is direct traffic in SEO? And why should you care?
Direct traffic, as the name suggests, is traffic that comes to your website without going through any other websites. It’s a simple concept, but there are a lot of things that can cause direct traffic and it can be tough to measure. In this post, we’ll explore what direct traffic is, how you can measure it, and some of the most common causes of direct traffic.
If you’re running an online business, understanding where your website visitors are coming from is essential to measuring your marketing efforts’ effectiveness and improving your website’s performance. So read on to learn everything you need to know about direct traffic in SEO!
What is direct traffic in SEO?
As we mentioned, direct traffic is any traffic that comes to your website without going through another site first. This could be from typing in your website’s URL into a browser, clicking on a bookmark, or clicking on a link from an email.
How can you measure direct traffic in SEO?
There are a few different ways to measure direct traffic. The first is by looking at your website’s analytics data. If you’re using Google Analytics, you can find your direct traffic under the “Acquisition” tab and then “All Traffic”. From there, you can click on “Channels” to see how much direct traffic you have compared to other sources.
Another way to measure direct traffic is by looking at the referrer data in your server logs. This is a more technical approach, but it can be helpful if you want to get a more detailed picture of where your direct traffic is coming from.
What are some common causes of direct traffic in SEO?
There are a few different things that can cause direct traffic. One common cause is people typing in your website’s URL into their browser. This could be because they’ve seen your URL somewhere and they want to check it out, or it could be because they’ve been to your site before and they have it saved as a bookmark.
Another common cause of direct traffic is people clicking on links from emails. This could be from a promotional email blast that you’ve sent out, or it could be from a personal email where someone has shared your website with a friend.
Finally, direct traffic can also come from people clicking on links from other websites. This could be from a blog post where you’ve been mentioned, or it could be from a social media post that’s been shared.
Conclusion
Direct traffic is an important part of SEO and understanding where it comes from is essential to measuring your marketing efforts and improving your website’s performance. So we hope this post has helped you understand what direct traffic is, how you can measure it, and some of the most common causes of direct traffic. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
