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What do you think of when you hear the words “cornerstone content”? Do visions of a sturdy foundation come to mind, one that is essential to the stability of a building? If so, then you have a good idea of what cornerstone content is and why it’s important for SEO. In this post, we will explore what cornerstone content is and how you can create it for your website. But first, let’s take a look at why cornerstone content is so important in the first place…
1. What is cornerstone content?
Cornerstone content is essentially the foundation of your website. It is the main pillar around which all of your other content will be built. This means that your cornerstone content needs to be comprehensive, well-written, and relevant to your target audience. But more than that, it also needs to be keyword-rich and optimized for search engines. In other words, your cornerstone content needs to be the best of the best if you want your website to rank high in search engine results pages (SERPs).
2. Why is cornerstone content important for SEO?
There are two main reasons why cornerstone content is so important for SEO. First, as we mentioned before, it helps your website rank higher in SERPs. This is because Google and other search engines place a high importance on keyword-rich and well-optimized content. If your website has strong cornerstone content, then it is more likely to rank higher than a website with weak or no cornerstone content.
Second, cornerstone content helps to build trust with your target audience. If you have well-written and comprehensive cornerstone content, then your target audience will see you as an authority on your chosen topic. This will make them more likely to come back to your website in the future and also recommend it to others.
3. How can you create cornerstone content for your website?
Now that we’ve answered the question “what is cornerstonemcontent in SEO?” it’s time to take a look at how you can create it for your own website. There are a few key steps that you need to follow:
Step 1: Define your target audience.
Before you can create any type of content, you need to first define your target audience. Who are you trying to reach with your website? What are their needs and wants? Once you have a good understanding of your target audience, then you can move on to the next step.
Step 2: Choose a topic.
The next step is to choose a topic for your cornerstone content. This topic should be relevant to your target audience and something that they are interested in. It also needs to be something that you are knowledgeable about. Once you have a topic in mind, then you can move on to the next step.
Step 3: Research your topic.
Before you start writing, it’s important to do some research on your chosen topic. This will help you to create more comprehensive and well-rounded content. Try to find data and statistics that you can use to support your points. Once you have a good understanding of your topic, then you can move on to the next step.
Step 4: Write your content.
Now it’s time to start writing your cornerstone content. Remember to keep your target audience in mind as you write and focus on providing them with value. Your content should be well-written, comprehensive, and keyword-rich. Once you have finished writing, you can move on to the next step.
Step 5: Optimize your content for SEO.
The final step is to optimize your content for SEO. This includes adding relevant keywords throughout your content as well as optimizing your title and meta data. Once you have finished optimizing your content, then you can publish it on your website.
Conclusion
Now that you know the answer to the question “what is cornerstone content in SEO?” you can start creating it for your own website. By following the steps outlined above, you can create strong and comprehensive cornerstone content that will help your website rank higher in SERPs and build trust with your target audience. So what are you waiting for? Get started today!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).