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What if I told you that the key to a successful website wasn’t in your design, your coding, or even your links? Believe it or not, the most important element of your website is something that often gets overlooked: content. Content is king in SEO, and if you want to rank higher in search engine results pages (SERPs), you need to have great content on your site. But what makes good content? And how can you create it? Read on for answers to these questions and more.
The Importance of Content in SEO
If you want people to find your website, you need to have great content. That’s because content is what search engines use to determine whether or not your site is relevant to a user’s search query. If you have relevant, high-quality content on your site, chances are good that your site will rank higher in SERPs. And if you can get people to click through to your site from the SERP, they’re more likely to stay on your site and convert into customers or clients.
What Makes Good Content?
So what exactly makes for good content? There are a few things that all great pieces of content have in common:
They’re well written and free of errors.
They’re informative and answer the reader’s questions.
They’re interesting and hold the reader’s attention.
They’re SEO-friendly, with keyword-rich titles and meta descriptions.
They’re shareable, so people will want to link to them and share them on social media.
How to Create Good Content
Creating great content isn’t always easy, but there are a few things you can do to increase your chances of success:
Do your research: Make sure you know your topic inside and out before you start writing. The more you know, the easier it will be to write informative, engaging content.
Think about your audience: Write for your target audience, not for yourself. Keep their needs and interests in mind as you write.
Make it easy to read: Use short paragraphs, bullet points, and headings to break up your text and make it easier to scan.
Edit, edit, edit: Don’t be afraid to revise your draft until it’s the best it can be. A great piece of content is worth taking the time to perfect.
Conclusion
Content is essential for any website that wants to rank high in SERPs. But not just any content will do—it needs to be well written, informative, interesting, and SEO-friendly. If you can create great content, you’re well on your way to a successful website.

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).