Click here for our complete SEO glossary.
What is commercial intent?
Is it the desire to make money? The quest for a profit? The drive to succeed?
Or is it something else altogether?
When it comes to SEO, understanding commercial intent is key. But what does that mean, exactly? And why should you care?
Read on to find out.
What is commercial intent?
In simple terms, commercial intent is the reason why someone is searching for something.
Are they looking for information? Are they looking to buy a product? Are they looking for customer service?
understanding the answer to this question can help you better target your SEO efforts – and improve your chances of ranking in Google.
What are the benefits of understanding commercial intent?
There are two main benefits to understanding commercial intent:
1) You can better target your keywords, and
2) You can improve your conversion rate.
Let’s take a closer look at each of these benefits.
a) You can better target your keywords
If you know that someone is searching for a specific product, you can target your keywords accordingly.
For example, let’s say you sell shoes. You might target the keyword “women’s running shoes” if you know that people are searching for that specific product.
On the other hand, if you know that someone is simply looking for information about running shoes, you might target the keyword “running shoes 101.”
b) You can improve your conversion rate
If you understand commercial intent, you can also make sure that your website is optimized for conversion.
In other words, you can make sure that your website is set up to encourage people to take the desired action – whether that’s buying a product, signing up for a newsletter, or filling out a contact form.
How can you use commercial intent to improve your SEO?
There are a few different ways that you can use commercial intent to improve your SEO:
1) Targeting the right keywords,
2) Optimizing your website for conversion,
3) Creating compelling content, and
4) Building backlinks.
Let’s take a closer look at each of these strategies.
a) Targeting the right keywords
As we mentioned earlier, targeting the right keywords is essential if you want to improve your SEO.
And the best way to do that is to understand commercial intent. Once you know what someone is looking for, you can target your keywords accordingly.
b) Optimizing your website for conversion
If you want to improve your SEO, you need to make sure that your website is optimized for conversion.
And the best way to do that is to understand commercial intent. Once you know what someone is looking for, you can make sure that your website is set up to encourage them to take the desired action.
c) Creating compelling content
Creating compelling content is another important part of SEO. And once again, understanding commercial intent can help you here.
If you know what someone is looking for, you can create content that meets their needs and answers their questions. This will not only help you rank in Google, but it will also help you improve your conversion rate.
d) Building backlinks
Building backlinks is another important part of SEO. And commercial intent can help you here as well.
If you create content that is relevant and useful to your target audience, other websites will be more likely to link to it. This will help you improve your SEO and get more traffic to your website.
Conclusion
As you can see, understanding commercial intent is essential if you want to improve your SEO. By targeting the right keywords, optimizing your website for conversion, creating compelling content, and building backlinks, you can give your SEO a boost – and improve your chances of ranking in Google.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
