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What is clickbait? You’ve probably seen it before, even if you don’t know what to call it. It’s the article or headline that’s so tantalizing, so full of promise, that you just can’t help but click on it. And once you do, you’re usually disappointed. The article is either shallow or it doesn’t deliver on the headline’s promise at all.
Why does this kind of content exist? And why do people keep clicking on it? In this post, we’ll explore the definition of clickbait, how it affects SEO, and how to avoid creating it yourself.
What is clickbait?
Clickbait is defined as “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.” It’s usually sensationalized or otherwise designed to trigger an emotional response in the reader. And it often disappoints, because it doesn’t deliver on its promises.
The effects of clickbait on SEO
Clickbait can have negative effects on SEO for a few reasons. First, it creates a bad user experience. People click on the article, only to be disappointed when they realize it’s not what they were expecting. This leads to higher bounce rates and lower time-on-site metrics, which can hurt your ranking in search engines.
Second, clickbait is often associated with low-quality content. Search engines are getting better at identifying and penalizing sites that publish this kind of content.
How to avoid creating clickbait
If you want to avoid creating clickbait, there are a few things you can do. First, make sure your headlines accurately reflect the content of your article. Don’t make promises you can’t deliver on. Second, don’t try to trigger an emotional response with your headlines. Stick to factual, informative headlines that will help people make an informed decision about whether or not to click on your article. Finally, don’t sensationalize your content. Provide accurate, well-researched information that will actually be helpful to your readers.
Conclusion
Clickbait is a problem for both users and search engines. It creates a bad user experience and it’s often associated with low-quality content. If you want to avoid creating clickbait, make sure your headlines accurately reflect the content of your article, don’t try to trigger an emotional response, and don’t sensationalize your content. Provide accurate, well-researched information that will actually be helpful to your readers.
Do you have any questions about clickbait or SEO? Let us know in the comments!
What is clickbait? You’ve probably seen it before, even if you don’t know what to call it. It’s the article or headline that’s so tantalizing, so full of promise, that you just can’t help but click on it. And once you do, you’re usually disappointed. The article is either shallow or it doesn’t deliver on the headline’s promise at all.
Why does this kind of content exist? And why do people keep clicking on it? In this post, we’ll explore the definition of clickbait, how it affects SEO, and how to avoid creating it yourself.
1. What is clickb
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
