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What is breadcrumb navigation in SEO? It’s a question that has been on the minds of webmasters and SEOs for years, and there is still some debate surrounding it. In this post, we’ll explore what breadcrumb navigation is, how it helps with SEO, and some of the pros and cons of using it.
Breadcrumb navigation is
a way of organizing website content so that it is easy for users to find their way around. It is typically used in conjunction with a breadcrumb trail, which is a series of links that show the path a user has taken to get to the current page.
What are breadcrumbs? Breadcrumbs are typically text links that are placed at the top of a web page, above the main content. They usually take the form of “home > products > product name.”
How does breadcrumb navigation help SEO? There are a few ways in which breadcrumb navigation can help with SEO. First, it can help users navigate your site more easily, which can lead to increased engagement and lower bounce rates. Second, it can help search engines understand the structure of your site and index your pages more accurately. And finally, it can give you another opportunity to include keywords on your pages (although you should avoid keyword stuffing).
Conclusion Breadcrumb navigation is a helpful way of organizing website content and can be beneficial for both users and search engines. However, it’s important to use breadcrumbs sparingly and avoid keyword stuffing. Too much of either one can result in a negative user experience or penalties from Google.
What do you think? Is breadcrumb navigation helpful or harmful for SEO? Let us know in the comments!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
