Click here for our complete SEO glossary.
What is black hat SEO? And why should you care?
Black hat SEO is a technique used to improve a website’s ranking in search engine results pages (SERPs). It involves using methods that are against the search engine’s terms of service, and as such can get your website penalized or banned from the search engines entirely. So why would anyone want to risk their online presence by engaging in black hat SEO? The answer is simple: because it works.
1. What is black hat SEO?
Black hat SEO techniques go against what the search engines want you to do in order to improve your website’s ranking. This includes things like keyword stuffing ( cramming keywords into your content), creating doorway pages (pages that are created solely for the purpose of getting people to click through to your website), and hiding text or links on your website ( making it difficult for visitors to find the information they’re looking for).
2. What are the dangers of black hat SEO?
The biggest danger of black hat SEO is that it can get your website penalized or banned from the search engines entirely. This means that your website will no longer show up in search results, and potential customers will have a harder time finding you online. In addition, black hat SEO techniques can also create a poor user experience, which can lead to people leaving your website without taking the action you want them to (such as making a purchase).
3. How can you avoid black hat SEO techniques?
The best way to avoid black hat SEO techniques is to educate yourself on what they are and how to avoid them. You can find plenty of information on the internet about black hat SEO, and there are even some companies that offer services to help you avoid using these techniques. In addition, it’s important to always keep an eye on your website’s ranking and make sure that you’re not doing anything that could get you penalized or banned from the search engines.
4. Conclusion
Black hat SEO is a risky business, but it can be effective if done correctly. However, the potential consequences (such as getting your website banned from the search engines) are not worth the risk, so it’s best to avoid these techniques altogether. Education is the key to avoiding black hat SEO, so make sure you keep yourself up-to-date on the latest information about this topic. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
