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Are you noticing fewer people clicking on your ads? Are your conversion rates lower than you’d like them to be? If so, you may be experiencing banner blindness. But what is banner blindness, and more importantly, what can you do about it? Read on to find out.
What is banner blindness in SEO?
Banner blindness is the phenomenon of people ignoring banner ads on websites. While people have always been able to tune out ads, banner blindness occurs when people actively ignore banners because they’ve learned that they’re usually not relevant to them.
How does banner blindness work?
Banner blindness works because our brains are hardwired to ignore things that we don’t think are important. When we see a banner ad, our brain automatically filters it out as “not important” and we don’t even register it.
How can you avoid banner blindness in your own marketing?
The best way to avoid banner blindness is to create ads that are relevant to your target audience. If your ad is relevant, it will stand out from the rest of the noise on the internet and people will be more likely to notice it.
Conclusion
If you’re noticing that your ads are being ignored, it may be time to rethink your strategy. Banner blindness is a real phenomenon that can have a big impact on your bottom line. By creating relevant ads, you can avoid banner blindness and get the attention of your target audience.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).