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What is anchor text and why should you care?
In the world of SEO, anchor text is one of the most important tools you have in your arsenal. But what is it, exactly? And more importantly, how can you use it to improve your website’s ranking?
Read on to find out!
What is anchor text?
Anchor text is the clickable text in a hyperlink. It is the part of a link that appears to the user as blue, underlined text. When a user clicks on anchor text, they are taken to the linked page.
What are the benefits of using anchor text?
There are many benefits of using anchor text, both for users and for search engine optimization (SEO).
For users, anchor text can help them understand what they will find on the linked page. If the anchor text is descriptive, it can give the user an idea of what they will see when they click through. This can be especially helpful if the user is looking for specific information.
For SEO, anchor text is important because it is one of the factors that search engines use to determine the topic of a page. If you want your page to rank for a certain keyword, you can include that keyword in your anchor text. This tells the search engine that your page is relevant to that keyword.
How do you use anchor text in SEO?
There are a few different ways you can use anchor text to improve your SEO.
One way is to simply include your target keywords in your anchor text. This tells the search engine what your page is about and helps it to rank your page higher for those keywords.
Another way to use anchor text is through what’s called “keyword rich anchor text.” This is when you include not only your target keywords, but also related keywords. For example, if you’re trying to rank for the keyword “dog food,” you might use the anchor text “natural dog food” or “healthy dog food.”
You can also use what’s called “branded anchor text.” This is when you include the name of your website or brand in your anchor text. For example, if you’re linking to your home page, you might use the anchor text “AcornContentCreation.com” or “the best content creation company.” This helps to improve your branding and can also help with SEO.
Conclusion
Anchor text is an important part of SEO. By including your target keywords in your anchor text, you can tell the search engine what your page is about and help to improve your ranking. You can also use keyword rich anchor text and branded anchor text to further improve your SEO.
If you’re looking to improve your website’s ranking, be sure to use anchor text!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
