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It’s no secret that in order to be successful online, you need to have a website that ranks high in search engine results pages (SERPs). And one of the best ways to ensure your site ranks well is by conducting an SEO audit on a regular basis. But what is an SEO audit, exactly? What does it entail? And most importantly, why should you bother doing one?
Read on to find out! In this post, we’ll give you a comprehensive overview of what an SEO audit is and what it can do for your website. We’ll also discuss the benefits of conducting regular audits and provide some tips for getting started. So what are you waiting for? Start learning about SEO audits today!
What is an SEO audit?
An SEO audit is an assessment of your website’s search engine optimization (SEO) health. It’s a way to check that your site is doing everything it can to rank well in SERPs, and to identify areas where improvements could be made.
What is included in an SEO audit?
There are many different aspects of SEO that can be audited, but some of the most common include:
– On-page factors: This refers to anything that can be optimized on your actual website, such as title tags, meta descriptions, and anchor text.
– Off-page factors: These are the things that you can’t control directly, such as inbound links and social signals.
– Technical factors: These are the behind-the-scenes aspects of your site, such as your URL structure and sitemap.
Why conduct an SEO audit?
There are many reasons why you might want to audit your SEO, but some of the most common include:
– To check that your SEO efforts are actually working: An audit can help you to determine whether or not your current SEO strategy is effective. If it isn’t, then you can make changes accordingly.
– To find areas for improvement: Even if your SEO is good, there’s always room for improvement! An audit can help you to identify areas where you could make tweaks or optimization in order to rank even higher.
– To keep an eye on your competition: Conducting regular audits can help you to stay ahead of the competition by keeping tabs on their SEO efforts. If they’re doing something that’s working well, you can implement it on your own site.
Conclusion
An SEO audit is a crucial part of any good SEO strategy. It helps you to assess your website’s health and identify areas for improvement. Conducting regular audits can also keep you ahead of the competition and ensure that your SEO efforts are actually working. So what are you waiting for? Start auditing today!
SEO audits are important for a number of reasons. They can help you to identify areas where your website needs improvement, keep tabs on your competition, and ensure that your SEO efforts are actually paying off. If you’re not already conducting regular audits, now is the time to start!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).