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Do you know what an internal link is in SEO? If not, don’t worry – most people don’t. And that’s because internal links are a relatively unknown tool in the SEO arsenal. But they can be powerful weapons when used correctly. In this post, we’ll explore what internal links are, why they’re important, and how to use them effectively. So read on if you want to learn more about one of the most underrated aspects of SEO!
What are the benefits of using internal links?
Internal links are important for a number of reasons. First, they help to spread link equity (or “link juice”) around your site. This is important because it helps to improve your overall SEO – the more link equity you have, the higher your site will rank in search engine results pages (SERPs). Second, internal links help to keep visitors on your site for longer periods of time. This is because they provide a way for visitors to explore your site and find additional content that they’re interested in. Finally, internal links can also help to improve the crawlability of your site – this means that search engines will be able to index your content more easily, which can lead to higher rankings.
How do you create an effective internal link?
There are a few things to keep in mind when creating internal links. First, make sure that the links you create are relevant to the content around them. This means that if you’re linking to a page about “dogs,” the text around the link should also be about dogs. Second, use keyword-rich anchor text when possible. This will help to improve your rankings for those keywords. Finally, don’t overdo it – too many links on a page can actually hurt your SEO.
What are the best practices for using internal links?
There are a few best practices to keep in mind when using internal links. First, as we mentioned before, make sure that the links are relevant to the content around them. Second, use keyword-rich anchor text when possible. Third, don’t overdo it – too many links on a page can actually hurt your SEO. And finally, make sure to mix up your link anchors – if all of your links say the same thing, it looks spammy to search engines and will hurt your rankings.
Internal links are an important part of SEO that are often overlooked. But if you use them correctly, they can be a powerful asset in your SEO arsenal. So keep these things in mind the next time you’re creating links on your website!
Conclusion
In conclusion, internal linking is an important strategy for any website looking to improve its SEO. By using relevant and keyword-rich anchor text, and by avoiding over-linking, you can help to improve your site’s ranking in SERPs. So don’t underestimate the power of internal links – they just might be the thing that takes your website to the next level!
What do you think? Do you use internal links on your website? Let us know in the comments below!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
