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What is a UTM code? What is a UTM (urchin tracking module)? And how do you use a UTM code in SEO? If you’re not sure what these things are, don’t worry – you’re not alone. A lot of people have never heard of UTMs or urchin tracking modules, but they can be very useful tools for SEOs. In this post, we’ll explain what each of these things are and show you how to use them to improve your SEO strategy. So keep reading to learn more!
What is a UTM code?
A UTM code is a short code that you can add to the end of a URL. This code allows you to track how people are reaching your website, which can be very useful information for your SEO strategy. For example, let’s say that you have a blog post about pet care tips and you want to promote it on social media. You could add a UTM code to the end of the URL so that you can see how many people clicked on the link from Twitter, Facebook, or any other platform.
What is a UTM (urchin tracking module)?
UTM stands for “urchin tracking module” and it’s a tool that allows you to track traffic to your website. This tool was created by Google and it’s very useful for understanding how people are reaching your site. For example, if you add a UTM code to the end of a URL, you can see how many people clicked on that link from social media, an email, or any other source.
How do you use a UTM code in SEO?
UTM codes can be very useful for SEOs because they allow you to track how people are reaching your website. You can use this information to improve your SEO strategy by understanding which sources are sending you the most traffic and which keywords are driving that traffic. For example, let’s say that you want to rank for the keyword “pet care tips.” You could use a UTM code to track how many people are reaching your site from that keyword. If you see that a lot of people are reaching your site from that keyword, it means that you’re doing a good job of ranking for that keyword. But if you don’t see a lot of traffic from that keyword, it means that you need to improve your SEO strategy.
Conclusion
UTM codes can be very useful tools for SEOs. They allow you to track how people are reaching your website and which sources are sending you the most traffic. You can use this information to improve your SEO strategy by understanding which keywords are driving traffic to your site and which sources are sending you the most traffic. So if you’re not using UTM codes, we recommend that you start!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
