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What is a subdomain? What does it have to do with SEO? And why should you care? If you’re wondering about any of those things, you’re in the right place. In this post, we’ll explore everything there is to know about subdomains and their impact on your SEO strategy. So whether you’re just starting out in the world of online marketing or you’ve been at it for a while, read on for some valuable insights that could help take your business to the next level.
What is a subdomain?
A subdomain is a second-level domain that is part of a larger domain. It can be used to break up a website into separate sections, each with its own unique content and address. For example, if you have a website for your business, you could create a subdomain for your blog. The blog would then have its own URL, such as blog.example.com.
How does a subdomain impact SEO?
There are both positive and negative impacts that a subdomain can have on your SEO efforts. Let’s take a look at some of the most important ones:
Positive impacts:
-Allows you to keyword target different sections of your site
-Helps improve click-through rates (CTRs)
-Can increase your overall site traffic
Negative impacts:
-May be perceived as being less trustworthy
-Can dilute your link equity
-Requires more effort to set up and maintain
What are the benefits of using a subdomain in SEO?
There are several benefits that come from using a subdomain as part of your SEO strategy. Here are some of the most important ones:
-Helps you target specific keywords
-Improves your click-through rate
-Can lead to an increase in overall site traffic.
Conclusion
Now that you know more about what a subdomain is and how it can impact your SEO strategy, you can make an informed decision about whether or not it’s right for your business. If you decide that it is, then there are several benefits that you can reap from using one. Just remember to weigh the pros and cons carefully before making your final decision. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).