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What is a silo in SEO? Most people have never heard the term before, but it’s something that should be on everyone’s radar. Siloing is a technique used by webmasters to improve their website’s search engine optimization (SEO). But what is it, exactly? And how can you use it on your own website?
In this post, we’ll answer all of those questions and more. First, we’ll define what a silo is and explain its benefits. Then we’ll show you how to create a silo structure for your website using either WordPress or Drupal. Finally, we’ll give you some tips for making sure your site’s silos are as effective as possible. So whether you’re an experienced webmaster or just getting started, read on to learn everything you need to know about siloing!
What is a silo?
A silo is a structure that helps keep information organized and easy to find. When used in the context of SEO, it refers to a website that’s been designed with search engine optimization in mind. This means that the site is organized into logical sections, or “silos,” which each contain keyword-rich content.
The benefits of using silos are twofold. First, it helps search engines like Google understand what your website is about. Second, it makes it easier for visitors to find the information they’re looking for. Both of these factors can lead to improved traffic and better search engine rankings.
What are the benefits of using silos?
There are several benefits of using silos on your website. First, it helps search engines understand your site’s structure and content. This is because each silo is like its own little mini-website, with its own keyword-rich title and descriptions.
Second, silos make it easier for visitors to find the information they’re looking for. If someone is looking for information on a specific topic, they can go straight to that topic’s silo and find everything they need in one place. This is opposed to scrolling through a long page of text, which can be frustrating and time-consuming.
Third, silos can help you rank for multiple keywords. Since each silo contains its own keyword-rich content, you can rank for multiple keywords by creating multiple silos. This is opposed to trying to rank for a single keyword with an entire website, which is much more difficult.
Fourth, silos can help improve the overall quality of your website’s content. Since each silo is focused on a specific topic, you can make sure that all of the content within that silo is high-quality and relevant. This is opposed to having a website with a mix of good and bad content, which can hurt your search engine rankings.
5. How can you create a silo structure for your website?
There are two main ways to create a silo structure for your website: using WordPress or Drupal.
If you’re using WordPress, there are several plugins that can help you create silos. One popular option is the Yoast SEO plugin, which allows you to add a “primary category” to each post. This helps Google understand what silo each post belongs to.
If you’re using Drupal, there are a few different modules that can help you create silos. One popular option is the Taxonomy Term Reference Tree widget, which allows you to organize your content into hierarchical silos.
6. Conclusion
Siloing is a powerful technique that can help improve your website’s SEO. It helps search engines understand your site’s structure and content, and it makes it easier for visitors to find the information they’re looking for. If you’re not already using silos on your website, we encourage you to give it a try!
Do you have any questions about siloing? Let us know in the comments below!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
