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What if I told you that there was a way to get your website ranked higher in search engine results pages (SERPs)? What if I told you that this method was easier than traditional SEO tactics? And what if I told you that it worked for both small and large businesses alike?
You’d probably want to know more, wouldn’t you? Well, that’s exactly why I’m writing this post. In the following sections, we’re going to take a look at what rich results are, the benefits of using them, and how you can implement them on your own website. So without further ado, let’s get started!
What is a rich result?
To put it simply, a rich result is a type of search engine result that contains more information than a traditional search result. Rich results can include things like images, videos, and other media, as well as additional information about the thing that you’re searching for.
In the past, rich results were only available for a handful of different types of searches. But these days, thanks to advances in artificial intelligence (AI) and machine learning, rich results are becoming more and more common. In fact, Google now supports over 30 different types of rich results!
What are the benefits of using rich results?
There are two main benefits of using rich results: improved click-through rates (CTRs) and better user experience.
Improved CTRs:
As I mentioned before, rich results contain more information than traditional search results. And because of that, they tend to get more clicks. In fact, studies have shown that rich results have an click-through rate (CTR) that’s up to 30% higher than traditional search results!
Better user experience:
Another benefit of using rich results is that they can improve the overall user experience on your website. This is because rich results make it easier for users to find the information they’re looking for without having to click through to your website. And when users have a better experience on your site, they’re more likely to come back!
How do I implement rich results on my website?
If you want to take advantage of rich results, there are a few things you need to do. First, you need to make sure that your website is eligible for rich results. To do this, you can use Google’s Rich Results Test tool.
Once you’ve verified that your site is eligible, you need to make sure that your pages are optimised for rich results. This means using the right types of markup on your pages so that Google can understand what type of content they contain.
Finally, once you’ve done all of that, you need to submit your pages to Google so that they can be included in rich results. You can do this using the Google Search Console.
Conclusion
As you can see, rich results are a powerful tool that can help you improve your website’s ranking in SERPs and provide a better experience for your users. So if you’re not already using them, now is the time to start!
What is a rich result in SEO?
A rich result is a type of search engine result that contains more information than a traditional search result. Rich results can include things like images, videos, and other media, as well as additional information about the thing that you’re searching for. In the past, rich results were only available for a handful of different types of searches. But these days, thanks to advances in artificial intelligence (AI) and machine learning, rich results are becoming more and more common. In fact, Google now supports over 30 different types of rich results!
What are the benefits of using rich results?
There are two main benefits of using rich results: improved click-through rates (CTRs

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).