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What is a nofollow attribute in SEO? Do you know? If not, don’t worry, you’re not alone. A lot of people aren’t sure what a nofollow attribute is, or what it does. In this post, we’re going to clear all that up for you. We’ll start by explaining what a nofollow attribute is, and then move on to discussing its purpose and how to use it. By the time you finish reading this post, you’ll be an expert on the nofollow attribute!
What is a nofollow attribute?
A nofollow attribute is a bit of code that can be added to a hyperlink. It looks like this: rel=”nofollow” . The code is added to the link in the HTML of a web page. When a search engine spider crawls a page with a nofollow link, it will not follow the link. This means that the target page of the nofollow link will not receive any link juice (or equity) from the linking page.
What is the purpose of a nofollow attribute?
There are two main reasons why someone might use a nofollow attribute on a link. The first reason is to prevent search engine spiders from following the link and passing link juice. The second reason is to prevent the linked-to page from appearing in the search engine results pages (SERPs).
How do you use a nofollow attribute?
If you want to use a nofollow attribute on a link, all you need to do is add the rel=”nofollow” code to the HTML of the link. For example, let’s say you have a link that looks like this: <a href=”http://example.com/”>Example</a> . If you want to make this link nofollow, you would just need to add the rel=”nofollow” code like this: <a href=”http://example.com/” rel=”nofollow”>Example</a> . That’s all there is to it!
Now that you know what a nofollow attribute is, and how to use it, you can start implementing it into your own links. Keep in mind that using nofollow attributes can help you control the flow of link juice on your site, and keep certain pages from appearing in the SERPs. Do you have any questions about nofollow attributes, or anything else related to SEO? Leave a comment below, and we’ll be happy to answer them!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).