Click here for our complete SEO glossary.
What is a long tail keyword? It’s a question that has been on the minds of SEO experts for years, and there still isn’t a clear answer. Some say it’s simply a niche keyword, while others claim it’s a specific type of keyword that can help you rank higher in search engine results pages (SERPs). So what is it? And more importantly, why should you care?
Keep reading to find out. In this post, we’ll explore what a long tail keyword is, how to find them, and why they’re so important for your SEO strategy. By the end, you’ll have all the information you need to start using them in your own campaigns!
What is a long tail keyword?
A long tail keyword is a specific and targeted keyword phrase that is generally longer than four words. Long tail keywords are often more specific and relevant to the searcher’s needs than shorter, more general keywords. They are also less competitive, which means they may be easier to rank for in search engine results pages (SERPs).
How do you find long tail keywords?
There are a few different ways to find long tail keywords. One way is to use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer. These tools will help you brainstorm potential keywords and phrases based on your target audience and topic.
Another way to find long tail keywords is to simply start typing in a short, general keyword into a search engine like Google. As you type, you’ll notice that the search engine suggests additional keywords and phrases based on what you’ve already typed. These suggestions can give you some great ideas for long tail keywords to target.
Why use long tail keywords?
Long tail keywords are important because they can help you attract a more specific and relevant audience to your website or blog. When you use long tail keywords in your content, you’re more likely to rank higher in SERPs because there is less competition for these terms. Additionally, long tail keywords tend to be more specific and relevant to the searcher’s needs, which means they are more likely to result in a conversion or sale.
Conclusion
If you’re looking to improve your SEO strategy, then you should definitely consider using long tail keywords. They are less competitive, more specific, and more relevant to the searcher’s needs, which means they can help you attract a more targeted audience and improve your chances of ranking higher in SERPs. So don’t wait – start brainstorming some long tail keywords today!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
