Click here for our complete SEO glossary.
What is a keyword? What does it do for your website? How do you find the right one to target? If you’re not sure where to start with SEO, keywords are a great place to begin. In this post, we’ll break down everything you need to know about keywords and how they can help your website rank higher in search engine results pages. Read on to learn more!
What is a keyword?
A keyword is a word or phrase that someone enters into a search engine when they are looking for information on a given topic. When you optimize your website for keywords, it means that you are choosing specific words and phrases to target in order to attract more traffic from people who are searching for those terms. For example, if you own a pet store, you might want to optimize your site for the keyword “pet supplies.”
What are the benefits of using keywords?
There are several benefits of targeting keywords on your website:
-It helps you attract more relevant traffic. If you optimize your site for the keyword “pet supplies,” you’re more likely to get traffic from people who are actually interested in buying pet supplies. This is opposed to getting traffic from people who just happen to stumble across your site while they’re searching for something else entirely.
-It can help you improve your search engine ranking. When you use relevant keywords on your website, it tells search engines that your site is about those particular terms. As a result, your site is more likely to show up in search results when people search for those keywords.
-It can help you save money on advertising. If you’re targeting relevant keywords, you’re more likely to get free organic traffic from people who find your site through a search engine. This means that you don’t have to spend money on paid advertising to get people to visit your site.
How do you find the right keywords for your SEO strategy?
There are a few different ways to find relevant keywords for your website:
-Use a keyword research tool. There are several free and paid tools available that can help you find keywords that are popular among searchers. Some of the most popular keyword research tools include Google AdWords Keyword Planner and Moz Keyword Explorer.
-Look at your competition. See what keywords your competitors are targeting and try to target similar ones. You can use a tool like SEMRush to check what keywords your competitors are ranking for in search results.
-Think about what potential customers might search for. If you’re not sure what keywords to target, think about what terms someone might use when they’re looking for a business like yours. For example, if you sell furniture, someone might search for “furniture store” or “buy furniture online.”
Keywords are an important part of any SEO strategy. By targeting relevant keywords, you can attract more relevant traffic to your website and improve your search engine ranking. Use keyword research tools to find the right keywords for your business, and think about what potential customers might search for when they’re looking for a business like yours. With the right keywords, you can take your SEO strategy to the next level!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).