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What is a gateway page in SEO? And why should you care?
If you’re running a website, it’s important to understand the concept of gateway pages and how they can help your site rank higher in search engine results.
In this post, we’ll explore what a gateway page is, the benefits of using one, and how to create one for your own website.
So what are you waiting for? Keep reading to learn more!
What is a gateway page?
A gateway page is a landing page that is designed to funnel traffic from a search engine to a specific section of your website.
The purpose of a gateway page is to improve your website’s search engine optimization (SEO) by providing a relevant and keyword-rich page for visitors to land on.
What are the benefits of using a gateway page?
There are several benefits of using a gateway page, including:
– Improved SEO: A well-designed gateway page can help improve your website’s ranking in search engine results.
– Increased website traffic: By directing visitors to specific pages on your website, you can increase the number of people who visit your site.
– Greater customer engagement: By providing relevant and targeted content, you can encourage visitors to stick around and explore your site further.
How can you create a gateway page for your website?
Creating a gateway page for your website is not as difficult as it may sound. There are a few key elements that you’ll need to include:
– Relevant and keyword-rich content: The content on your gateway page should be relevant to the rest of your website and include keywords that people are likely to search for.
– A call to action: Your gateway page should include a call to action that encourages visitors to click through to another page on your site.
– A link to your website’s main navigation:Make sure visitors can easily find their way around your site by including a link to your website’s main navigation.
With these elements in place, you can create a gateway page that will help improve your website’s SEO and increase traffic.
Conclusion
A gateway page is a landing page that is designed to funnel traffic from a search engine to a specific section of your website. The purpose of a gateway page is to improve your website’s search engine optimization (SEO) by providing a relevant and keyword-rich page for visitors to land on.
There are several benefits of using a gateway page, including improved SEO, increased website traffic, and greater customer engagement.
Creating a gateway page for your website is not as difficult as it may sound. There are a few key elements that you’ll need to include: relevant and keyword-rich content, a call to action, and a link to your website’s main navigation.
With these elements in place, you can create a gateway page that will help improve your website’s SEO and increase traffic.
So there
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
