Click here for our complete SEO glossary.
You’ve probably heard the term “footer link” before, but what exactly is it? And more importantly, why should you care?
In this post, we’ll answer those questions and more. We’ll explain what a footer link is, how it can benefit your SEO, and how you can use it to improve your website’s visibility online.
So without further ado, let’s get started!
What is a footer link?
A footer link is simply a link that appears in the footer of a website. The footer is the area at the bottom of the page, typically containing copyright information and links to other pages on the site.
What are the benefits of using footer links?
There are two main benefits of using footer links:
-They help improve your website’s navigation. Footer links provide an easy way for visitors to quickly find the information they’re looking for.
-They can boost your SEO. Search engines like Google use links to crawl and index websites. By including footer links, you’re giving them more opportunities to find and index your site. This can lead to higher search engine rankings and more traffic to your website.
How can you use footer links to improve your SEO?
There are a few things you can do to make sure your footer links are helping your SEO:
-Include keyword-rich anchor text. Anchor text is the text that appears when you hover over a link. Make sure your anchor text includes relevant keywords so that search engines can easily understand what your website is about.
-Link to high-quality websites. The websites you link to will reflect on your own website. So, it’s important to only link to websites that are well-respected and have high-quality content.
-Use “nofollow” tags. By adding a “nofollow” tag to your footer links, you’re telling search engines not to follow them. This can be beneficial if you’re linking to websites that you don’t want to endorse.
-Limit the number of links. Too many links in the footer can look spammy and hurt your SEO. So, it’s best to keep it to a minimum. A few quality links are all you need.
Footer links are an important part of SEO and can help improve your website’s visibility in search engine results pages. Make sure to include keyword-rich anchor text, link to high-quality websites, and use “nofollow” tags on any links you don’t want search engines to follow. By following these tips, you can make sure your footer links are helping your SEO and not hurting it.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).