What is a conversion in SEO?

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What is a conversion? What does it have to do with SEO? If you don’t know the answer to these questions, you’re not alone. In fact, many people are unclear about what a conversion is and how it relates to search engine optimization. That’s why I’m writing this post – to clear things up for everyone who wants to know more about conversions and SEO. So let’s get started!

What is a conversion?

A conversion is a goal that a website visitor completes, such as making a purchase, signing up for a newsletter, or filling out a contact form. A conversion can also be an action that doesn’t result in a direct sale, but helps move the visitor further down the sales funnel. For example, if a visitor reads an informative blog post on your site and then clicks through to learn more about your product, that’s considered a conversion.

What is the goal of SEO?

The goal of SEO is to improve the visibility of a website in search engine results pages (SERPs). This is done by optimizing the website for certain keywords or phrases that potential customers are likely to search for. When someone searches for those keywords, your website should appear as high up in the results as possible. This increases the chances that the person will click through to your site, and hopefully complete a conversion.

How do you track conversions in SEO?

Another way to track conversions is by setting up goals in Google Analytics. A goal could be something like “Contact us” if you want to track how many people fill out your contact form. Or it could be “Sign up for newsletter” if you’re trying to increase the number of subscribers. Once you’ve set up a goal, you can see how many people have completed it and what percentage of visitors to your site overall are completing it.

There are other ways to track conversions as well, but these are two of the most popular and most effective.

Conclusion

I hope this post has helped to clear things up for you when it comes to conversions and SEO. If you have any further questions, please don’t hesitate to reach out! We’re always happy to help. And if you’re looking for help with your own website’s SEO, we offer a variety of services that can get you on the path to success. Contact us today to learn more.

Jamie Fallon

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.

In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.

No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.

When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).

Related FAQs

1) What's the difference between a conversion and a goal?

A goal is something that you want your website visitors to do, such as make a purchase, sign up for a newsletter, or fill out a contact form. A conversion is when someone actually completes that goal.

2) What's the difference between SEO and SEM?

Search engine optimization (SEO) is the process of improving the visibility of a website in search engine results pages (SERPs). This is done by optimizing the website for certain keywords or phrases that potential customers are likely to search for. Search engine marketing (SEM) is a broader term that includes SEO as well as other methods of increasing a website’s visibility, such as paid advertising.

3) What's the best way to track conversions in SEO?

There are a few different ways to track conversions in SEO. One is by using Google Analytics. This is a free tool that can be installed on your website. Once it’s set up, it will track all sorts of data about your website visitors, including how they found your site, what pages they viewed, how long they stayed on each page, and whether or not they completed a conversion. Another way to track conversions is by setting up goals in Google Analytics. A goal could be something like “Contact us” if you want to track how many people fill out your contact form. Or it could be “Sign up for newsletter” if you’re trying to increase the number of subscribers. Once you’ve set up a goal, you can see how many people have completed it and what percentage of visitors to your site overall are completing it. There are other ways to track conversions as well, but these are two of the most popular and most effective.

4) Isn't SEO just about getting more traffic to my website?

While increased traffic is certainly a goal of SEO, it’s not the only goal. Just because you have more people coming to your website doesn’t mean they’re doing what you want them to do once they’re there. That’s where conversion tracking comes in. By tracking conversions, you can see how effective your SEO efforts are in terms of getting people to take the desired action on your website.

5) I've been told that I need to focus on mobile SEO. What is that?

Mobile SEO is the process of optimizing a website for users who are accessing it on a mobile device, such as a smartphone or tablet. This is important because more and more people are using mobile devices to access the internet, and if your website isn’t optimized for mobile users, you’re likely losing out on potential customers or conversions.

6) What's the difference between local SEO and organic SEO?

Local SEO is the process of optimizing a website for users in a specific geographic area. This is important for businesses that have brick-and-mortar locations and want to ensure that their website is visible to potential customers in the area. Organic SEO, on the other hand, is the process of optimizing a website for users regardless of location.

7) I've been hearing a lot about voice search lately. What is that and how can it impact my SEO?

Voice search is a type of search query that is made using voice recognition software, such as Siri or Alexa. This is becoming increasingly popular as more and more people are using voice-activated devices. When Optimizing for voice search, you need to make sure your website content is clear and concise, use natural language, and target long-tail keywords.

8) What are some common SEO mistakes that businesses make?

Some common SEO mistakes includeKeyword Stuffing, which is the act of cramming as many keywords into your website content as possible in an attempt to rank higher for those keywords. This not only doesn’t work, but it can actually hurt your chances of ranking at all. Another mistake is Not Mobile Friendly. As mentioned before, more and more people are using mobile devices to access the internet, so if your website isn’t optimized for mobile users, you’re missing out on a lot of potential traffic.

9) I've been told that I need to be active on social media for my SEO. Is that true?

While being active on social media doesn’t directly impact your SEO, it can indirectly impact it. This is because social media can be a great way to promote your website and content, which can lead to more traffic to your site. And as we know, more traffic can lead to more conversions.

10) What are some common myths about SEO?

Some common myths about SEO include that it’s too expensive, that it’s not worth the effort, and that it’s too complicated. However, none of these things are true! SEO can be very affordable, especially when you consider the return on investment. And while it does take some time and effort to see results, it is well worth it in the end. As for being complicated, there are a lot of moving parts to SEO, but that doesn’t mean it’s complicated. There are plenty of resources available to help you understand and implement effective SEO strategies.

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