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What is a conversion? What does it have to do with SEO? If you don’t know the answer to these questions, you’re not alone. In fact, many people are unclear about what a conversion is and how it relates to search engine optimization. That’s why I’m writing this post – to clear things up for everyone who wants to know more about conversions and SEO. So let’s get started!
What is a conversion?
A conversion is a goal that a website visitor completes, such as making a purchase, signing up for a newsletter, or filling out a contact form. A conversion can also be an action that doesn’t result in a direct sale, but helps move the visitor further down the sales funnel. For example, if a visitor reads an informative blog post on your site and then clicks through to learn more about your product, that’s considered a conversion.
What is the goal of SEO?
The goal of SEO is to improve the visibility of a website in search engine results pages (SERPs). This is done by optimizing the website for certain keywords or phrases that potential customers are likely to search for. When someone searches for those keywords, your website should appear as high up in the results as possible. This increases the chances that the person will click through to your site, and hopefully complete a conversion.
How do you track conversions in SEO?
There are a few different ways to track conversions in SEO. One is by using Google Analytics. This is a free tool that can be installed on your website. Once it’s set up, it will track all sorts of data about your website visitors, including how they found your site, what pages they viewed, how long they stayed on each page, and whether or not they completed a conversion.
Another way to track conversions is by setting up goals in Google Analytics. A goal could be something like “Contact us” if you want to track how many people fill out your contact form. Or it could be “Sign up for newsletter” if you’re trying to increase the number of subscribers. Once you’ve set up a goal, you can see how many people have completed it and what percentage of visitors to your site overall are completing it.
There are other ways to track conversions as well, but these are two of the most popular and most effective.
I hope this post has helped to clear things up for you when it comes to conversions and SEO. If you have any further questions, please don’t hesitate to reach out! We’re always happy to help. And if you’re looking for help with your own website’s SEO, we offer a variety of services that can get you on the path to success. Contact us today to learn more.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).