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What is a broken link? How do you know if your website has them, and what are the consequences if you don’t fix them? Read on to find out. In this post, we’ll explore everything you need to know about broken links in SEO.
What is a broken link?
What are the consequences of having broken links on a website?
How can you fix a broken link?
Conclusion
When you’re done reading, you’ll know how to identify and fix broken links on your website â?? and why it’s essential to do so for the health of your SEO. Let’s get started!
1. What is a broken link?
A broken link is a link that points to a non-existent page. Broken links can occur for several reasons:
-The page may have been deleted or moved without updating the link
-The URL may have been typed incorrectly
-The server hosting the page may be down
Whatever the reason, when a user clicks on a broken link, they will be taken to a page that doesn’t exist. This can be frustrating for users, and it can also hurt your website’s SEO.
2. What are the consequences of having broken links on a website?
Broken links negatively impact user experience. If a user clicks on a link and arrives at a page that doesn’t exist, they are likely to leave your site immediately. This increases your bounce rate, which is the percentage of users who leave your site after viewing only one page. A high bounce rate is bad for SEO because it indicates to Google that your site is not providing what users are looking for. In addition, broken links can also lead to pages being indexed incorrectly, which can further hurt your SEO.
3. How can you fix a broken link?
The first step is to identify any broken links on your website. You can do this by using a tool like Screaming Frog, which will crawl your site and identify any broken links. Once you know which links are broken, you can either update the URL or delete the link entirely. If you delete the link, be sure to add a redirect so that users are taken to the correct page.
4. Conclusion
Broken links can negatively impact your website’s SEO in several ways. They can hurt your ranking in search results, increase your bounce rate, and lead to pages being indexed incorrectly. That’s why it’s essential to regularly check for and fix any broken links on your website. By doing so, you’ll ensure that users have a positive experience on your site â?? and that your SEO stays healthy.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).