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What is a broad match keyword in SEO? And why should you care?
If you’re like most business owners, you’re probably not entirely sure what that means. And if that’s the case, don’t worry – you’re not alone.
Broad match keywords are one of the most important (and yet least understood) aspects of SEO. But they can make a world of difference in your search engine ranking.
So what is a broad match keyword, and how can you use it to your advantage? Let’s take a closer look.
What is a broad match keyword?
Broad match keywords are, quite simply, keywords that are matched to a user’s search query. But there’s a bit more to it than that.
Broad match keywords are the most common type of keyword match, and they’re what you’ll use most often when you’re first starting out with SEO.
They’re also the most flexible type of keyword match, which means that they can be used in a variety of ways.
How do you use a broad match keyword?
There are a few different ways to use broad match keywords. The most common is to include them in your website content.
This is the easiest way to get started with using broad match keywords, and it can be very effective.
Another way to use broad match keywords is to include them in your website’s metatags. Metatags are the tags that help search engines index your website.
They’re what you see when you do a search on Google and the results come up with a bunch of little blue links.
If you want to increase your chances of showing up in those results, then you need to include broad match keywords in your metatags.
What are the benefits of using a broad match keyword?
There are a few different benefits of using broad match keywords. The first is that they’re very flexible.
As we mentioned before, broad match keywords can be used in a variety of ways. This means that you can use them to target a wide range of searches.
The second benefit of using broad match keywords is that they’re relatively easy to rank for.
This is because there are typically less competition for broad match keywords than there are for other types of keywords.
And the third benefit of using broad match keywords is that they can help you get more targeted traffic.
This is because when someone does a search using a broad match keyword, they’re more likely to be looking for something specific.
For example, if someone searches for “red shoes”, they’re probably looking for a specific type of shoe. But if someone just searches for “shoes”, they could be looking for anything.
Conclusion
Broad match keywords are a vital part of SEO, and they can be a great way to improve your search engine ranking.
They’re also relatively easy to use, which makes them a good choice for businesses that are just getting started with SEO.
If you’re looking for a flexible, effective, and relatively easy-to-use keyword match type, then broad match is the way to go.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
