Click here for our complete SEO glossary.
When it comes to SEO, many people are mystified by the concept of branded keywords. What are they? How do you use them? And why should you bother? In this post, we’ll answer all of those questions and more. So keep reading!
What is a branded keyword?
A branded keyword is a specific type of keyword that includes the name of your brand or product. So, for example, if you sell shoes, a branded keyword might be “Nike shoes” or “Adidas shoes.”
Why use branded keywords?
There are two main reasons to use branded keywords in your SEO strategy. First, it helps people who are already familiar with your brand to find your website more easily. Second, it can help you toRank higher for general keywords related to your product. For example, if someone searches for “shoes,” you’re more likely to rank higher if you’ve used branded keywords on your site than if you haven’t.
How to use branded keywords
There are a few different ways to use branded keywords on your website. The most obvious is simply to include them in your content, whether that’s in the body of an article or in the product description on your website.
Another way to use branded keywords is to create separate landing pages for each keyword. This is a good idea if you have a lot of products or if you’re targeting different keywords with different marketing campaigns.
Finally, you can also use branded keywords in your URL structure and in your title tags. This will help search engines understand what your website is about and make it more likely that people will find it when they’re searching for relevant terms.
Conclusion
Branded keywords are an important part of any SEO strategy. By including them in your content, on your website, and in your URL structure, you can help people find your site more easily and improve your chances of ranking higher in search engine results pages. So start using branded keywords today and see the results for yourself!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
