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Google is the largest search engine in the world, and as such, their webmaster guidelines are essential reading for anyone looking to improve their website’s SEO. In this post, we’ll explore the basics of what Google looks for when ranking websites, as well as some of the more technical aspects of optimising your site. We’ll also take a look at Google’s quality guidelines to help you produce content that is not only high-quality but also compliant with the search engine’s standards. So without further ado, let’s get started!
The Basics
Google’s webmaster guidelines are divided into three main sections: basics, quality, and technical. Let’s take a look at each one in turn.
The basics are just that: the basics of what Google looks for when ranking websites. In this section, Google lays out some of the key things they consider when determining where your site should appear in their search results. These include factors like your site’s content, links, and user experience.
Quality Guidelines
Google’s quality guidelines are all about making sure your content is up to scratch. In this section, you’ll find advice on everything from creating high-quality content to avoiding plagiarism and link schemes.
One of the most important things to remember when creating content is to make sure it is original and informative. Plagiarism is a big no-no in Google’s eyes, so make sure you always give credit where it’s due. If you’re not sure how to cite sources correctly, check out this handy guide from the Harvard College Writing Center.
Technical Guidelines
The technical guidelines are for webmasters who want to get into the nitty-gritty of optimizing their website for Google. In this section, you’ll find advice on everything from choosing the right domain name to setting up your site’s sitemap.
Conclusion
Google’s webmaster guidelines are a great resource for anyone looking to improve their website’s SEO. By following the basics, quality, and technical guidelines laid out in this post, you can be sure that your site is compliant with the search engine’s standards and has a good chance of appearing in their search results. Thanks for reading!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
