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meta keywords are one of the most overlooked aspects of SEO.
<meta name=”keywords” content=”SEO, meta keywords, search engine optimization”>
You’ve probably seen this tag in the header of a website before, but what does it do? And more importantly, should you be using it on your own site? In this post, we’ll break down everything you need to know about meta keywords and SEO.
What are meta keywords in SEO?
Meta keywords are a specific type of HTML tag that allows you to provide information about your website to search engines. Unlike regular keywords, which are used to help people find your site through search engines, meta keywords are only used by the engine itself.
What do meta keywords do for SEO?
While meta keywords don’t directly impact your site’s ranking in search results, they can still be helpful for SEO. By including relevant keywords in your meta tags, you’re providing search engines with more information about your site, which can help them index your pages more accurately. In turn, this can lead to better visibility and higher traffic levels.
How do you use meta keywords for SEO?
When adding meta keywords to your site, it’s important to focus on quality over quantity. Stuffing your tags with dozens of irrelevant keywords will not only make your site look spammy, but it can also get you penalized by search engines.
Instead, try to include a few relevant keywords that accurately describe your site’s content. For example, if you run a blog about travel, some good meta keywords might be “travel,” “blog,” “articles,” and “tips.”
Conclusion
Meta keywords are an important part of SEO, but they’re often overlooked or misused. By including relevant, targeted keywords in your meta tags, you can help improve your site’s visibility and traffic levels. Just remember to focus on quality over quantity, and you’ll be on your way to success.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
