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What are the core web vitals in SEO? In other words, what are the most important factors to focus on when optimizing your website for search engines?
That’s a question that has been debated by experts for years. And while there is no one definitive answer, there are some factors that are more important than others.
In this post, we will explore four of the most important core web vitals in SEO: site speed, URL construction, titles & meta descriptions, and backlinks.
Site Speed
One of the most important ranking factors for SEO is site speed. Google has stated on multiple occasions that faster sites provide a better user experience, and they tend to rank higher in search results.
There are a few different ways to improve your site speed. One is to optimize your images. Make sure they are not too large and that you’re using the correct file format. You can also use a caching plugin to speed up your website.
Another way to improve your site speed is to minify your CSS and JavaScript files. This means removing any unnecessary characters, such as whitespace, from the code. You can do this manually or with a plugin like WP Rocket.
URL Construction
The structure of your URLs can also have an impact on your SEO. Google prefers shorter, more descriptive URLs. So if you have a long, complicated URL, it might be worth changing it.
You should also use keywords in your URLs. This helps Google understand what your page is about and can lead to higher rankings.
Titles & Meta Descriptions
Your titles and meta descriptions are another important ranking factor. The title is the most important element on your page, so make sure it’s catchy and includes your target keyword.
Your meta description should be around 155 characters and give a brief overview of what the page is about. Again, make sure to include your target keyword.
Conclusion
These are just a few of the most important core web vitals in SEO. There are many other factors that can impact your rankings, but if you focus on these four, you’ll be well on your way to improving your SEO.
Do you have any questions about the core web vitals in SEO? Let us know in the comments below!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).