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Google Penguin is a recent update to Google’s search algorithm that has caused a lot of havoc among website owners and SEO experts. But what exactly is Google Penguin, and what are its effects? In this post, we’ll explore those questions and more. Keep reading to learn everything you need to know about Google Penguin in SEO.
1. What is Google Penguin?
In simple terms, Google Penguin is an algorithm update that was designed to target sites with low-quality or spammy links. Prior to this update, link quality wasn’t really a factor in Google’s search algorithm. But with Penguin, all of that changed.
If your site has a lot of low-quality or spammy links pointing to it, then it’s likely that you’ll be penalized by Google. The effects of this can be devastating, and it can cause your site to lose a lot of traffic overnight.
2. What are the effects of Google Penguin?
The most immediate effect of Google Penguin is a loss of traffic. If your site has been penalized, then it’s likely that you’ll see a significant drop in your search engine rankings. This can lead to a sharp decline in the amount of traffic that you receive from Google.
In addition to a loss of traffic, you may also find that your site’s authority and trustworthiness are diminished. This is because Penguin is designed to target sites with low-quality links. As such, if your site has been penalized, it’s likely that your link profile looks spammy to Google. This can have a negative effect on your site’s reputation.
3. How can you recover from the effects of Google Penguin?
If your site has been penalized by Google Penguin, then the first thing you need to do is assess your link profile. You’ll need to identify any low-quality or spammy links that are pointing to your site. Once you’ve done this, you can then begin the process of disavowing those links.
The process of disavowing links is relatively simple. You just need to create a text file that contains a list of all of the low-quality or spammy links that you want to disavow. You can then upload this file to Google’s Search Console.
Once you’ve uploaded your disavow file, Google will start the process of ignoring those bad links. This can take some time, but eventually, your site’s link profile will be cleaned up and the effects of Penguin will start to dissipate.
4. Conclusion
Google Penguin is a major algorithm update that can have a devastating effect on your site. If you’re hit by Penguin, it’s important to take action immediately. The first step is to assess your link profile and identify any low-quality or spammy links. Once you’ve done this, you can then begin the process of disavowing those links. With a little bit of effort, you can recover from the effects of Google Penguin and get your site back on track.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
