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As voice search becomes more and more popular, it’s important to make sure your site is optimised for this type of search. In this post, we’ll explore how voice search works and how you can optimise your on-page SEO for voice search. Stay tuned!
Understand how voice search works
To understand how voice search works, it’s important to understand how search engines work. In general, there are three main steps in a search engine: crawling, indexing, and ranking.
Crawling is when the search engine “crawls” or scours the internet for new content. This is done by following links from one page to another.
Indexing is when the search engine takes all of the information it has gathered from crawling and creates an index, or database, of all of this information.
Ranking is when the search engine uses its algorithms to determine which pages are most relevant to the user’s query.
Voice search works in a similar way to regular text-based search, but there are a few key differences. First, voice search is powered by artificial intelligence (AI) and natural language processing (NLP). This means that voice search is able to understand the user’s intent and context in a way that regular text-based search cannot.
Second, voice search queries are usually much longer than text-based queries. This is because users speaking their query aloud can naturally include more information than they could if they were typing it out.
Finally, voice search results are often presented differently than text-based results. This is because spoken results need to be structured in a way that is easy to understand when spoken aloud. For example, a voice search result for the query “What is the capital of France?” would likely be presented as a list of options, rather than a single answer.
Optimise your titles and descriptions
One of the best ways to optimise your on-page SEO for voice search is to make sure your titles and descriptions are optimised for both regular text-based search and voice search.
When it comes to titles, it’s important to use natural language and include keywords that are relevant to your content. For example, if you have a blog post about how to optimise your on-page SEO for voice search, a good title might be “How to Optimise Your On-Page SEO for Voice Search.”
It’s also important to keep your titles short and to the point. This is because longer titles are often cut off when spoken aloud by a voice assistant.
When it comes to descriptions, it’s important to use natural language and include relevant keywords. However, you also want to make sure your description is concise and to the point. This is because many voice assistants will only read the first few sentences of a description when presenting results.
Make sure your site is mobile-friendly
Another important factor in optimising your on-page SEO for voice search is making sure your site is mobile-friendly. This is because many voice searches are done on mobile devices, such as smartphones and tablets.
There are a few things you can do to make sure your site is mobile-friendly. First, you want to make sure your site is responsive, meaning it will adjust to fit any screen size. Second, you want to make sure your site loads quickly, as users are less likely to wait around for a slow-loading site. Finally, you want to make sure your site is easy to navigate, as this will make it easier for users to find the content they’re looking for.
Conclusion
Voice search is becoming more and more popular, so it’s important to make sure your on-page SEO is optimised for this type of search. In this post, we’ve explored how voice search works and how you can optimise your titles and descriptions for voice search. We’ve also discussed the importance of having a mobile-friendly site. By following these tips, you can make sure your content is ready for the voice search revolution.
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
