Learn how we can help with on-page SEO.
How do you make sure your website is seen by the right people in the right places? By localising your on-page SEO, of course! But what does that mean, and how can you go about doing it?
In this post, we’ll explore everything you need to know about localising your on-page SEO. We’ll start by discussing who your audience is and choosing the right keywords for them. Then we’ll look at ways to create localised content that will appeal to them. Finally, we’ll discuss some tips for ensuring that your website is optimised for international audiences.
So read on to find out how you can make sure that your website is seen by the right people in the right places – all around the world!
Understand your audience
Before you can start localising your on-page SEO, you need to take a step back and understand who your audience is. Ask yourself:
– Who are they?
– Where are they located?
– What do they want to see on your website?
– What language do they speak?
Only once you have a good understanding of your audience can you start thinking about how to appeal to them. Otherwise, you’re just shooting in the dark!
Choose the right keywords
The first step in localising your on-page SEO is choosing the right keywords. Keywords are the words and phrases that people use when they search for something on the internet. And if you want your website to be found by the right people, you need to choose keywords that are relevant to them.
To do this, you’ll need to use a keyword research tool. There are many different tools out there, but our favourite is Google Keyword Planner. This tool is free to use, and it’s easy to find information on how to use it.
Once you’ve chosen your keywords, the next step is to incorporate them into your website content. Try to use them in a natural way – don’t stuff them in where they don’t belong! – and make sure they’re relevant to the content you’re writing.
Use localised content
Now that you’ve chosen the right keywords, it’s time to start thinking about your content. And in particular, how you can make it more localised.
There are a few different ways you can do this. One is to use location-specific keywords. For example, if you’re targeting audiences in the United Kingdom, try using British spelling and slang. This will show that you understand your audience and that your content is relevant to them.
Another way to create localised content is to write about topics that are specific to a certain location. For example, if you’re targeting an audience in New York City, you could write about the best places to eat or things to do on a weekend. This type of content will show that you know what’s going on in your target location, and it will be much more relevant to your audience than generic content.
Finally, you can also use localised images and videos to appeal to your audience. People are much more likely to engage with content that is visually appealing, so this is a great way to make sure your website stands out. Just make sure that the images and videos you use are relevant to your target audience!
Conclusion
Localising your on-page SEO is a great way to ensure that your website is seen by the right people in the right places. By understanding your audience and choosing the right keywords, you can create content that is relevant and engaging for them. And by using localised images and videos, you can make sure that your website stands out from the rest. So what are you waiting for? Start localising your on-page SEO today!
Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).
