Learn more about international SEO with our SEO glossary.
So you’ve built a website and are ready to take on the world, but do you have international SEO in place? If not, you might be missing out on a lot of potential traffic. In this post, we’ll explore whether or not you need international SEO and what it entails. Keep reading to learn more!
Yes, you do
If you want to rank highly in search engines internationally, then you’ll need to put some effort into your website’s SEO. This means optimizing your site for the search engine algorithms of different countries and regions. Luckily, there are plenty of resources out there to help you with this task.
No, you don’t need it
There’s no shame in not having international SEO set up for your website. If your target market is solely within one country or region, then there’s no sense in spending the time and effort on optimizing for other areas. However, if you ever expand your business or blog to reach a global audience, then you’ll definitely want to consider implementing international SEO at that point.
It depends
As with most things in life, whether or not you need international SEO depends on your individual circumstances. If you’re just getting started with your website, then it might not be worth your while to worry about optimizing for other countries just yet. However, if you have a well-established site that’s getting some traffic from abroad, then it might be time to start thinking about implementing international SEO strategies.
Conclusion
At the end of the day, only you can decide whether or not you need international SEO for your website. Consider your target audience and what kinds of search engine optimization strategies make sense for your business. There’s no right or wrong answer, so do what makes the most sense for you and your website. Thanks for reading!

Jamie Fallon is an SEO expert who lives life to the maximum, redlining every day on a rollercoaster straight to the grave.
In an SEO career of almost ten years, he’s seen it all, he’s done it all, and he’s not impressed: from white text on a white background to today, when you can have robots paint or write for you like some kind of sick science fiction come true.
No matter what life throws at him, Jamie always manages to come out on top. He’s an expert at seeing the silver lining in every cloud and making the best of every situation. His positive attitude and unshakable faith in himself have seen him through tough times. For some people, success goes to their heads; but Jamie never forgets what got him to wherever he thinks he is.
When he’s not busy gaming the system, you can find him writing angry thinkpieces on how Google is ruining everything good about the internet, or hanging out with his wife (pictured).